I was able to work on some nice improvements to Reader+ for Gmail this weekend:
1. Can now "click off" the keyboard in the settings window if you click in the "number of emails" to download text edit field and then decide you want to do something else (like change the reading speed) instead.
2. Added a "Current Email" bar button item in the top right corner of the main window if there is in fact an email currently being played. Clicking on this button brings you back to the playback window.
3. Changed the "Start Reading Gmail" button to be a "Stop Reading Gmail" button in the main window, if there is an email currently being read.
4. Started working on making the "next track", "previous track", and "play / pause" buttons responsive in the lockscreen of the app. To date, these buttons have appeared in the lockscreen (along with a volume slider), but only the volume slider did anything. I think the buttons appear automatically whenever there is audio playing in the background.
My Twitter advertising results so far have not been overly impressive, but at least I'm not shelling out a bunch of money either. The results after 5 days are as follows:
Money Spent: $1.48
Impressions: 2585
Tweet Engagements (defined as someone clicking on the ad, which takes them to iTunes, re-tweeting the ad, or favouriting the ad): 62
Engagement Rate: 62/2585*100% = 2.40%
Twitter also provides breakdowns of gender and country; I chose to advertise in the US, Canada, UK, Australia, and New Zealand, and the impressions and engagements were relatively equal between those countries. Also, the male / female stats were relatively equal, which is interesting to know.
Additional software (I'm guessing a plugin of some sort in the app) is required to track actual downloads. I only received 3 Reader for Gmail downloads yesterday, but had 11 Tweet engagements on that day, so I'm guessing that only a smallish percentage of engagements results in actual downloads.
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